Shepherd - 10 amazing book lists from December!

Today I will share... 

  1. My 10 favorite book lists from December

  2. Traffic + year-end business updates

  3. My 2023 goals for Shepherd

  4. What am I reading?

Do you love books?

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My 10 favorite book lists from December!

Iā€™m an investigative journalist who focuses on the intersection of finance, wealth accounting, and climate change. I head up food and agriculture coverage at Forbes, and have been reporting on the wealth and power hiding within the food industry for nearly a decade. Iā€™ve been called a billionaire whisperer, and have a knack for getting folks to talk. Based in New York City, Iā€™m a member of a Lower East Side community-supported agriculture share and keep composting worms on my terrace garden. 

- Chloe Sorvino

Like most writers, I read a lot, and throughout my life, reading has gotten me through the highs and lows, providing a much-needed break! As an award-winning novelist, Iā€™ve written three psychological thrillers, two of which were number 1 bestsellers, and my mission is to write gripping thriller novels that entertain my readers, allowing them a little time each day to relax and escape to another world. My love of writing thrillers stems from a love of reading them. As a writer, this genre is exciting but also challenging to write, which I love. I hope you enjoy the books on this list as much as I have!

- Karen Osman

Andrew Vietze was five years old when he told his older sister that one day, he would be a park ranger. Twenty-eight years later, he put on his badge for the first time as a seasonal ranger in one of the premier wilderness areas in the East, Maineā€™s Baxter State Park. Home of Katahdin and the terminus of the Appalachian Trail, ā€œForever Wildā€ Baxter has no pavement, no electricity, no stores, no cell service. As a boy, Vietze imagined a life flying around in helicopters, rescuing hikers off mountaintops, fighting forest fires, chasing wilderness despoilers, and plucking people out of raging rivers. And he's spent the past twenty years doing just that.

- Andrew Vietze

As a Scottish born Australian writer I grew up reading tales from Celtic and Norse mythology and always wanted them to be fact. With a passion for history, including tales of lost civilizations, and with a deeply rooted love of story, I have spent decades exploring how myth and story intertwine. Where do our stories come from? I have fantasized for many hours about what it would be like if there was an older magical world beneath ours. My first novel, The Lost Soul, began when I asked myself one question: What if myth was true? 

- Adele Morris

I love the mysteriousness of the past. Learning dates or the importance of battles does not yield understanding. Skillfully written historical fiction can make a reader live historyā€”in a twelfth-century abbey or nursing in WWI. The characters I find the most gripping are outsiders: a Black man always in danger of capture and slavery, and investigating the murders of the marginalized; a monk, once a crusader, who sees human frailties clearly; or a Victorian lady, restless under the constraints of her time, who marries beneath her. Why murder mysteries? Because, although murder is forbidden in almost every culture and every religion, we still kill each other. 

- Eleanor Kuhns

Iā€™m the author of 10 books published in the historical genre, and 7 more in other genres (which also feature women who have been tested and hardened in various fires). I have spent years reading first-hand accounts of wartime ambulance drivers, nurses, farm labourers, pilots, and others, and I have uncovered the startling true lives of some remarkable women ā€“ itā€™s furnished me with a desire to showcase women like this in fictional settings, and give them the satisfactory stories they deserve but too often never had. My characters are all fictional, but they couldnā€™t exist without those powerful examples of strength and courage.

- Terri Nixon

I fell in love with Greece 50 years ago, when I had the good fortune of spending a summer on my fatherā€™s native island of Ikaria. I bagged my first writing job four years later when I wrote a guide to all the Greek islands. As a travel writer I tend to fall in love with all the places I write about! But Greece is where I feel most at home, and it has inspired some truly memorable travel books. I hope you like some of my all-time favorites.

- Dana Facaros

My father, when he consented to talk about all the moments in his life when the odds against his survival were so small as to make them statistically non-existent, would say, ā€˜I was lucky.ā€™ Trying to understand what he meant got me started on this book. As well as being a novelist, Iā€™m a poker player. Luck is a subject that every poker player has a relationship to; more importantly itā€™s a subject that every person has a relationship to. The combination of family history and intellectual curiosity and the gamblerā€™s desire to win drove me on this quest.

- David Flusfeder

Since my childhood reading of Enid Blytonā€™s Secret Seven books Iā€™ve been addicted to series. I love the character development, that ability to learn more about your favourite with each new story. Crime thrillers became my preferred leisure reading as an adult and, unsurprisingly my passion when I began a full-time writing career. My background as a retired detective from Irelandā€™s police force helps me understand the individual stresses on investigators and the strain of maintaining relationships and family life while pursuing suspects and protecting lives. I lived in Dublin for over twenty-five years and enjoy using the ever-changing city as a base for my series.

- T.R. Croke

Comedy and science fiction have special places in my heart. Iā€™m fascinated with the prospect of what AI and machine learning might bring us, and I believe to laugh and enjoy life is to be healthy and content. The best humor is revealed through character relationships. I grew up watching Doctor Who, a show that presented a serious story with lighthearted moments. Douglas Adams put that same formula in his books. For ten years I honed my writing skills producing graphic novels, where you had to tell a story and inject humor onto one page. Now novel writing is my means of bringing a little joy to the world.

- Tom Dell'aringa

 

Traffic + business updates

For December, we had 372,000+ visitors and 484,000+ pageviews. That is 21% higher than last month and a new all-time traffic record. That is up 667% over the previous year.

Traffic from Google was up 27% month over month, which is fantastic! That will accelerate as we get more pages and features shipped. It usually takes ~3 years to rank for competitive Google searches (we are 20 months old).

My goal for 2023 is to reach one million monthly visitors. 

Business highlights for 2022

  • 1.8 million readers over 2022

  • 7x increase in website traffic

  • 14x increase in search engine traffic

  • Income covered 50% of our costs in December (slowly getting there)

  • I removed video ads from the site. They are annoying, but we lost 28% of our display ad revenue. 

How did costs break down in 2022?

  • 13% - Servers, software, and book metadata licensing costs.

  • 40% - The fantastic team that runs the day-to-day (I work for free).

  • 47% - The cost of our fantastic part-time developer and designer.

My 2023 goals for Shepherd

Reach financial sustainability

By the end of the year, Shepherd needs to have enough income to cover our monthly costs. I only have enough savings to fund it through the end of the year. We are on track to achieve this, and the founding member's program has been an immense help toward this goal.  

This is the most important goal for the year. 

Increase traffic by 3x to one million visitors a month

The bulk of Shepherd's income is from advertising, so if we can triple our traffic, we also triple our income. So this is a vital part of achieving financial sustainability.

Exit beta & "official" launch

I call the site a "beta" because it lacks some base functions that readers expect. The last ones we need are the genre and age pages. Those will be ready in March, and I want to do an "official" launch after that (probably in April). 

Hire a full-time developer

This is a stretch goal, but I would love to hire a full-time developer (in addition to our awesome part-time developer). Everything you see was created with a part-time developer; imagine what we could do with an additional developer working full-time. 

What am I reading?

  • I finished The Prisoner of Paradise by Rob Samborn; if you like The Da Vinci Code, you will like this book! 

  • I am reading Horus Rising by Dan Abnett. It is set in the Warhammer 40k universe, and I enjoyed a similar series he wrote about genetically altered wolf-human space marines (that one felt like a Viking saga). 

  • I just started reading How To Be A Buddhist Millionaire by Matt Jardine. I had a blast talking to Matt for an upcoming show on his podcast, and I wanted to do a deeper dive. 

Christmas was fantastic! My mom and stepdad met us in Valencia, Spain, and we had so much fun. The last time I saw them in person was in 2023! 

Unfortunately, I slid into December at the tail end of a massive burnout cycle, which was frustrating as I would have liked to have had more energy for my family. I have vowed to do better next year. I am starting to feel better, and I have a lot of rest planned for the next two weeks. 

I wish everyone a fantastic 2023 that is full of good health!

- Ben Fox

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