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Shepherd - 10 Best book lists for September
My 10 favorite book lists for September
An early mockup of book filters
The pain of organizing book genre data
Shepherd traffic and business updates
What am I reading?
Len Epp invited me on the Leanpub podcast to talk about Shepherd. You can listen here if you are interested.
We talk about...
My entrepreneur origin story and how that led to Shepherd
The long-term goal for Shepherd and its impact on the world.
How we use machine learning and natural language processing for book discovery (and what I hope to do in the future).
How I hope to imbue āsearchā with personal meaning.
How I am handling tricky subjects like abortion, white supremacy, anti-vax, homeopathy, etc.
And more!
How do you create a world where complexity is appreciated?
I want to build an appreciation of complexity into global culture.
Politicians keep telling us that there are easy and simple solutions to large and complex problems. And, they keep pandering to these simplistic approaches using fear-mongering.
I want to use books to encourage people to understand complexity and build a culture that advocates for better answers from our leaders. The first goal is more immediate, and the second is multi-generational.
The hard part is figuring out how to get a book with complex, nuanced answers in front of individuals most likely to fall for the simplicity trap. That is what I will be working toward as we grow in maturity.
What do you think? Worthy mission?
If you want to support our mission, please join us as a Founding Member. Everything we raise goes to new features and speeding up development.
My 10 favorite book lists for September!
During my twenty-nine nears in the federal government, I maintained a Top Secret clearance while being a CIO, Chief Architect, & Director of various things with the White House, US Congress, Department of Homeland Security, and the Department of Justice, where I served in a senior management role for the National Security Division, the agency responsible for serving as the liaison between the Attorney General and the Intelligence Community. Today, my passion is writing about my White House experiences, in both fiction and non-fiction.
After watching the moon landings as a child, I've long wondered when humans would visit a world beyond the moon and what that would be like. This led me to explore novels that imagine space travel. What's more, I pursued a career in astronomy so I could do my part to explore worlds beyond the Earth. Exploring the solar system and worlds beyond our solar system raises many questions. Some are practical, like how do we get there? Some involve what we'll learn and how the experience of visiting these worlds will change us. The books I recommend explore these themes from several different perspectives.
In March 2020, in the middle of a pandemic that had all but crippled New York City, my husband and I became homeless advocates. For months, we woke up each morning, made dozens of sandwiches, and walked the deserted city streets trying to feed the homeless, who were struggling to survive. Deserted streets meant no panhandling, which in turn, meant no food. In doing so, we became friends with many of the homeless men and women in our neighborhood. Fear and suspicion were replaced by trust and love, and our eyes and hearts were forever opened to people who had once been objects to be avoided.
Thanks to a degenerative retinal eye disease, Iāve lived on pretty much every notch of the sight-blindness continuum. While going blind super slowly Iāve engaged with the science of seeing and not-seeing as an academic and artist for about 25 years. I like to say that there are as many ways of being blind as there are of being sighted, there are just fewer of us. Besides teaching literature and humanities courses at NYU, Iāve lectured on art, accessibility, technology, and disability at universities and institutions around the country. I love sharing stories about the brain on blindness, and hope you find my recommendations as fascinating as I do.
I'm Dr. Chloe Carmichael, clinical psychologist and USA Today bestselling author of Nervous Energy: Harness the Power of Your Anxiety (endorsed by Deepak Chopra). As a clinical psychologist, a lot of people ask me how to get rid of their anxiety. They're often surprised to learn that actually, we don't always want to get rid of anxietyābecause the truth is that anxiety actually brings many benefits, if we know how to unlock them. Anxietyās healthy function is actually to stimulate preparation behaviors. In this book, I share nine tried and tested tools with step-by-step instructions and real life examples to help readers harness the healthy power of anxiety.
Iāve been ensconced in horror since childhoodāfrom the Monster Double Feature to Creepy and Tomb of Dracula. Iām part of the Monster Squad; Iām what goes bump in the night. I live for the scare. My love for all things spooky started young, growing up with Bradbury and Matheson, before graduating to King, Koontz, and Straub. I continued to absorb horror wherever I could: books, films, and comics, drinking it in as quickly as it came out. Eventually, I found that Iād absorbed so many stories, I had one or two of my own to contributeāso I began writing short stories and novels to terrorize the genre myself!
Science Fiction, which used to be used to market all kinds of fantastic fiction (including The Lord of the Rings) was first subdivided into marketing genres like SF, Horror, and Fantasy. In recent years, those genres have been sliced into even smaller portionsāinto sub-genres like Urban Fantasy, Steampunk, Fantasy of Manners, Cyberpunk, and so on. The reasons that happened? Weāll save that for some much longer conversation. Iāve been a fantasy and science fiction writer for more than thirty years, and a reader and fan of the genre for longer than thatāsince childhood. My books have been New York Times and Sunday Times bestsellers, and theyāre published in more than two dozen languages.
As a child, I roamed the forests and imagined I was on epic adventures to change the world with a sword, live epically, and be part of a Kingdom. I dove into stories like that, stories that whetted my appetite to see Truth discovered and the worldās eyes opened to the beauty and purpose one has when following that Truth. As I followed Jesus and fell in love with Him, He guided me to create those stories, and I love writing beautiful words in novels, poems, and childrenās books. I hope you become a dreamer again and believe thereās a Kingdom thatās calling.
Growing up in Zambia and then South Africa, I was immersed in the natural landscapes and the fantastic variety of African plants and wildlife. However, I increasingly became aware of many other human injustices happening around meāe.g., human to human: the extreme racism of white supremacy (apartheid). Additionally, human to other animals: the ivory and wildlife ātrade,ā resulting in what has been called The Sixth Extinction (of plants and other animals.) Alongside this destruction of life is the critical climate crisis and the financial appropriation of vital resources for profitānone more vital than water, for water is life. These books emphasise the ethical sanctity of all living beings!
Iām a science writer with over 40 books published. Science is central to all our modern livesābut for many people it feels remote, and difficult to understand. I love the opportunity to communicate scienceāto turn it from a collection of facts into stories that people can relate to. I always read popular science before I got into writing, but, if anything, I read it even more now. My own background is physics and mathāand I enjoy reading and writing about thatābut sometimes, itās particularly interesting to pull together different aspects of science that affect all of us, crossing disciplines and uncovering the wonders that science bring us.
Early mockup of the genre filter!
I can't wait to have genre and age group data in Shepherd.
With filters, I want to make it easy to:
Go to the World War 2 bookshelf and see only historical fiction.
Go to the dragon bookshelf and see only kids' books.
Go to the artificial intelligence bookshelf and see only new science fiction books.
Here is an early lookā¦
The pain of organizing book genre data...
I've started to work on how we will implement the genre and age group data in Shepherd. It is a lot of banging my head on walls and moaning softly.
I am 99% sure I will make my genres and then map the industry standards to my genres (Thema and Bisac).
Why?
Ultimately I want to handle a more diverse array of genres than Bisac and Thema allow. Bisac and Thema are a bit boring IMO. They will help us seed the data, but ultimately I want to allow for more creativity around genres.
Where this gets complex is how I map "genre" data from industry sources to a wide variety of discovery points...
For example, if Thema tells us it is a chapter book, do we make a chapter book a type of book, a genre, or an age range? Or all 3? This stuff is why librarians go insane (and you would be wise to fear their power š¤Ŗ).
Shepherd traffic and business updates
For September, we had 180,000+ unique visitors and 224,000+ pageviews. That is 21% higher than August and a new all-time traffic record. That is up 822% over the previous year.
Traffic from Google was up 30% month over month, which is fantastic! That will accelerate as we get more pages and features shipped. It usually takes ~3 years to rank for competitive Google searches.
Here are the business highlights:
I launched the membership program in September and am already getting signups! Everything I raise goes to building new features and my goal of hiring a full-time developer in 2023 to speed up development.
We hit 6,000 book lists on the site! Woohoo! š„³š!
I did a massive round of automation work. I love Zapier and Airtable, fantastic tools.
I moved from Mailchimp to Campaign Monitor for Shepherdās mailing lists. Mailchimp is super frustrating to use, and I am tired of fighting it. Campaign Monitor has a fantastic UX, and I was able to automate some things.
What am I reading?
The Blacktongue Thief by Christopher Buehlman. A fantastic fantasy book and I canāt wait for the sequels. The main character is a thief who plays the fiddle and cracks me up.
Bane of Gods by Alaric Longward. This is book 5 in a Roman Historical Fiction series Iāve been reading. I love the main character (flaws and all). However, it is a bit tense, as they are stuck in a bad situation. I hope he can get out without killing more of his friends through stupid decisions.
I will take October off to bike the Via Francigena route in Italy. Wish me luck :)
- Ben Fox
P.S. My son cracks me up; he put on all my coats and fell asleep on my floor.
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